AirAsia Consumer Buying Behaviour1.0 Psychological FactorsThere are some psychological factors that influenced a person’s buying choices.
1.1 Motivation Motivation is a need that is sufficiently pressing to direct the person to seek satisfaction of the need. Marketers put large amount of effort to figure out the motive behind a customer’s purchase to identify the stimuli that motives a person.
1.2 Perception Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world. AirAsia come out with the slogan- ‘Now everyone can fly’. They put this slogan in every advertisement, social media, billboard and online which catch everyone eyes.