APPLICATIONS OF MARKETING RESEARCH is the product which is going to be marked should be researched to meet several goals for example, design of innovative product or old product that already happens to have approved strength market research, and line extension .
The APPLICATIONS OF MARKETING RESEARCH is divided to 1. Strategic 2. TacticalThe strategic include segmentation forecasting for sales forecasting, segmentation studies, target markets for a new or old product is known , and positioning strategies identification.Tactical the applications which the product is applied for product testing, pricing, advertising and promotional research, as well as distribution and logistics related research studies.Application of marketing 1-Pricing ResearchThe pricing is provided by strong pricing research. Research of pricing help to choose the product which haves the best features configuration in the right market positioning opportunities. quantitative method is used as well as qualitative.
2-Product Research Used for product that are newly design and market validation research, or by assessing old product that has been in the market for a while. optimal strange and line extension potential are checked annually . Steps • Marketing size • Product category attitude and usages trend • Marketing opportunity research• Ideal generation • Create refined concept • Concept testing research • Positioning • Brand equality 3-Concept TestingAdvertising concepts, new product concepts, and affordable, pricing, brand concepts, brand names, and positioning strategy concepts is checked first then concentrate on developing than screening.
developing which require for exploratory market research, both tangible attribute clusters, and emotional appeals are taken in concern when creating concepts 4-Positioning Researchmarket creative branding and positioning research can be defined and enter with a strong positioning strategy. At the beginning it is needs to make market positioning concept , potential markets, and current5-Marketing Due Diligenceit is used to remove the least attractive prospects and to enable early planning of post-merger integration. And to reduce some major risks such as losing customers through duplication or defections.
6-Customer Satisfaction ResearchQualitative research shows how the customers make the purchase and repeat purchase decisions.7-Brand Equity ResearchIt study the effect of both depth and breadth of the brand power in the target markets. Both standard and custom-tailored brand equity survey measurements are used in this research 8-Advertising ResearchSpecific goals of advertising and the stage of developing ad, or campaign based on these the design of advertising is done. the research of advertising requires techniques that include ad recall surveys and message9-Market SegmentationIt is important for maintaining and keeping the focus and carries the needed of the costumer for marketing information. where there is new markets categories and products that keep on emerging every day while the traditional market segments is decreasing 10-Sales Analysisbrand and product analysis are the first steps. marketing analysis data taking out effort searches for insight and meaning among the stacks of sales data and marketing data.
this is an importance tool for targeting the best customers, and to know which advertising and promotion methods are most effective and efficient Methods of Types of Marketing Research1-ExploratoryInitially this is done to have information, idea and understanding the problem before the research is done. Most of the exploratory is qualitative than quantitative .as well as conclusive evidence and subsequent research are not needed Diagnosing a Situation: when companies have got problems and they are unable and unclearly know how to define it . Screening Alternatives: there is many options, but the company is unable to take them all due to finance restrictionsUncovering New Ideas: due to the new product the costumer is unable to choose what they need 2-DescriptiveIt is done when there is some comprehension of the problem.
The objectives are decided , and the research questions are formulated. Usually the consumer profiling and market segmentation are required.3-ExperimentalIt is also known as causal research It illustrated the relationship between the cause and effect. exploratory and descriptive research are required in this research due to that, a lot of information is going to be gathered on the topic.Reference https://www.slideshare.net/NaveenKumarSharma15/marketing-research-applicationhttp://www.powerdecisions.com/product-research.htm#.W0OWtExuJjohttp://www.powerdecisions.com/concept-testing-firm.htmhttp://productsstrategy.com/market-due-diligence/http://www.powerdecisions.com/customer-satisfaction-research.htmhttps://www.managementstudyguide.com/focus_groups.htmhttp://www.powerdecisions.com/segmentation-research.htm#.W0OhxExuJjofile:///C:/Users/Abeer/AppData/Local/Packages/Microsoft.MicrosoftEdge_8wekyb3d8bbwe/TempState/Downloads/IntroductiontoMR.pdf