Assess not at all. Thorough cultural diagnostics can

Assess the cultural landscape early: Successful change programs pick up speed and intensity as they cascade down, making it criticallyimportant to understand and account for culture and behaviors at eachlevel of the organization.

Companies often make the mistake of assessingculture either too late or not at all. Thorough cultural diagnostics can assess organizational readiness to change, bring major issues to thesurface, identify cultural factors that will support or inhibit change, and target sources of leadership and resistance. They identify the core values,beliefs, behaviors, and perceptions that must be taken into account for successful change to occur. They serve as the common fact baseline fordesigning key change elements, such as the new corporate vision, and building the infrastructure and programs needed to drive change.

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