he competition between Google Android and Apple iOSis one of the most talked after wars in mobile gadget platforms. The Google Android platform is increasingly becoming dominant in the smartphones and tablets market.
Nokia, a once leading company in the mobile phone market is slowly entering the smartphone market with a new range of Lumia smartphones powered by Windows 8 mobile as it phases out its range of Symbian powered smartphones. Equally, Motorola Mobility is trying to gain a share of the market by increasing its product portfolio of smartphones in the Droid family. The Android Operating System powers the Droid range of smartphones.
Samsung is by far the largest mobile manufacturing company in the world with a full range of Android powered smartphones in the Galaxy family. The recent entry of the Samsung Galaxy SIII heightened the competitive advantage of the Android Software Platform based on the Android 4.0 (Ice Cream Sandwich) software. With HTC,Blackberry OS, and Microsoft Mobile as a distant competitors, the war is clearly not between mobile phone manufacturers but the war is between software manufacturers, and in this case,Apple iOS and Google Android (Katie, 2012)