Marketing feasibility studies in order for us

Marketing Strategy and Sales StrategyBefore choosing a location to launch Buena Foods® and also the types and the types of foods we prepare, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading food cart brands in Boston – Massachusetts and the whole of the United States of America.We hired experts who have good understanding of the industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market Boston – Massachusetts and throughout the United States of America where we intend selling our franchise.In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals. In summary, Buena Foods ® will adopt the following sales and marketing approach to sell our pizzas and soft drinks;Introduce our food brand by sending introductory letters to residence, merchants and other stakeholders both in Boston – Massachusetts and in other cities in the United States of AmericaOpen our food cart business with a party and free meals so as to capture the attention of residence who are our first targetsEngage in road show in targeted communities from time to time to sell our productsAdvertise our products in community based newspapers, local TV and radio stationsList our business and products on yellow pages ads (local directories)Leverage on the internet to promote our mobile food brandsEngage in direct marketing and salesEncourage the use of Word of mouth marketing (referrals)

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now