People experience different face concerns in each unique conflict interaction. Face is the projected image of one’s self when involved in a relational situation and it is a feature that is always defined by both of the parties involved. Face-saving and face-giving are both important factors in achieving conflict resolution, and all conflict interactions involve some degree of negotiations over the concept of face which can become especially challenging when difficult or awkward requests are made, or when one or both parties becomes embarrassed. All parties express a need for both negative face and positive face in a conflict interaction and the ability to achieve either or both is influenced by interpersonal variables between the parties. The level of familiarity, the context of the conflict, and the significance of the problem all have an impact on what actions are taken to either save or give face. To the extent that it is important to address matters of face in conflict interactions, outcomes will be better if the participants focus on face-giving than on face-saving.