Review of Related Literature An article from The Philippine Star dated August 7, 2012 by Louella D.
Desiderio entitled “Businesses urged to use Internet to push products”. It shows that businesses are advised to use the Internet for promoting their products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan to buy before making the purchase. It also states that in the Philippines, the study showed that around 70 percent of consumers first make a research of their purchases online even if they purchase offline. This trend shows the potential of entitled “Online Advertising to Surpass Print and TV in 2013”. It shows that online advertising has continued to grow, achieving 10% year on year growth recording $813.25 million for the three months ending September 2012.
The results of the Online Advertising Expenditure Report (OAER) by IAB Australia, compiled by PricewaterhouseCoopers (PwC), show that while the general advertising market is softening, online advertising is on track to surpass both newspaper and TV advertising in 2013. It is related to the study because it shows how effective is online advertising to businesses that it became on track to surpass both newspaper and TV advertising in 2013. It also shows that online advertising is continuously growing and becoming more effective to advertisers and businesses.