There are times when the right medium for addressing another is the written word. An extended statement provides space to dwell on necessary complexities, make a case with sufficient amplification and evidence, and possibly guide readers towards an action they have been reluctant to take. Good writing is coherent, interesting, and expansive.
Whether we’re working on an essay, report or letter; we know when we need to make the most of ideas laid down on the page or its electronic equivalents. This is a ritual for high school students working on the perfect essay to a selective college, the office worker on deadline to finish a report that will be seen by peers and management, or the citizen making a case to reluctant officials or neighbors.