Unit regarding the culture of

Unit II Case Study- Intercultural Management Dontrell A. Cloud Columbia Southern University May 7, 2018Case Study When dealing with people from different parts of the world, cross cultural awareness plays a significant role.

Cross-cultural mistakes are thus avoided whenever there is adequate knowledge. According to Ferraro (2010), cross-cultural awareness is important in a demonstration of understanding between people of different cultures. Understanding of the cultural profile is also important in building a healthy relationship among people from diverse cultural grounds.

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The directors of the Indian Company is subject gain satisfactory facts regarding the culture of the Chinese values as well as business etiquette that promote quality relationships while negotiating a contract. It is important that flexibility is considered so that Provisions from the Chinese officials are accepted. The managing director is obstinate since the requirements for specifications of the contact were not done by a Chinese official.

However, it is important to note that people have diverse ways of carrying out businesses. According to Guffey and Loewy (2013), the officials should understand their differences so that they come to a consensus. Ferraro (2010) further states that differences among individuals ought to be addressed so that different parties accommodate each other. Accommodation by different parties is important for effective communication and maintenance of cultural values. Therefore, both the Indian and the Chinese managers are subject to respect each other’s cultural values. Therefore, agreements for the contract should be based on neutral grounds, adherence to communication etiquette and adjustment of terms and conditions. The aforementioned measures are important in the resolution of conflicts resulting from differences in cultural values. It is also important that the two parties realize that there are equal rights to practices of culture (Ohana ; Otten, 2012).

Reference Ferraro, G. (2010). The cultural dimension of international business. Upper Saddle River, NJ: Pearson. Guffey, M. ; Loewy, D. (2013).

Essentials of business communication. Mason, OH: South-Western Cengage Learning. Ohana, Y. ; Otten, H. (2012).

Where do you stand? intercultural learning and political education in contemporary Europe. Wiesbaden: VS Verlag fu?r Sozialwissenschaften.