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We as a generation of exponentially grew out of the cooking stage. Back when diners, fancy restaurants, and home cooked food was the only option you had, your diet was different. Less pizza and fried chicken and more roast beef and meatloaf. Our determination has changed along with our expectations. Now we are more accustomed to the lazy life. We do drive-thrus for fast food or postmate it to our doorstep. We moved from our nutrition filled, time consuming regimen and moved onto a less mobile approach.

“Middle childhood, for many children, is a time where skills learned from earlier experiences are refined and tested within new challenges” (Craig & Baucum, 2002, p. 316).Additionally, kids sustain an advanced amount of memory and ability to absorb information. During middle childhood they develop a stronger sense of cognition, where their actions have thoughts and are driven through thinking. Socially, their immediate surrounding to confide in would shift from parents to peers.

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This coincides with a heightened social comparison and self-understanding. Physically, height and weight gains occur at a steady rate, basic gross motor skills stabilise and fluency in fine-motor skills begins to emerge. However, despite an increasing athletic ability, it is indicated that time spent engaged in physical activity decreases (Berger, 2009, pp. 393, 403; McDevitt & Ormrod, 2010, pp. 21, 154).In the article “Junk Food Advertising ruling on Marketing to Children,” by Mark Sweney, he shows that, “Last year, there were 13,477 complaints about 10,202 digital ads in the UK” (Sweney).

Mark shows that a large number of people are upset by how the food industry is marketing food to children, people only seem to be wanting the unhealthy foods. “As teachers generally recognise that their role extends beyond being an information dispenser” (Harden & Crosby, 2000), there are different ways in which we can implement the concept of health. The role of the government can be effective in helping the issue of the obesity epidemic. Signs can be used and put up to spread the rumor that healthy foods while also showing how unhealthy foods should not be consumed in big amounts. In Jane E.

Brody’s article, “Attacking the Obesity Epidemic by First Figuring Out Its Cause,” she mentioned that, “Schools that introduce healthful foods in the classroom have shown that they are more likely to be eaten in the lunchroom and at home” (Brody) Jane states how the influence of advertisement at school affects what they eat in and outside of school. Research suggests that the benefits of physical activity during middle childhood are multifaceted. Goran, Reynolds ; Lindquist (1999, p. 18) suggests that not only will they feel, look, and be healthy, it can promote a foundation of self-confidence, self-awareness and a healthy mindset.

If advertisements were to focus on the major benefits of eating healthy and exercising then maybe schools, restaurants, and work would change their eating habits. The purpose of this essay is to insight the idea of children in middle childhood being active. It is to reinforce the fact that physical activity is necessary for children to not only have a healthy mindset, but to avoid the obesity epidemic. With new technological developments, it makes it gradually harder and harder to be a physically active child when you have an iPhone.

Why play basketball outside when you can play it on your console? And we wonder why America has the highest percentage of obese children.