When Galanz debuted into microwave ovens market, the first strategy was to maintain low cost over its competitor. This aided in winning over market competition from the start. In the following phase of strategy the product quality attained pertinence to satisfy the customers overseas that required a quality product. The delivery of the products was another critical element to fulfill OEM obligations to their massive expansions pertaining to customer base across globe inclusive of overseas market.Low-cost production capabilities and cost leadership over peer brands is a competitive advantage of Galanz. This ability aided the company to sell microwaves at a lower price than the industry competitors.
The company has strategized an affordable product which created a cost leadership thereby allowing the company to gain sales and incremental market share.